about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of new categories with their latest launch, the eye-f***ing collection, dropping May 24, 2022. The drop features the Line Artist Longwear Gel Eyeliner and Brow Artist Eyebrow Pencil for long-lasting, high-intensity color payoff that is vegan, cruelty-free and cleanly formulated (made without parabens and phthalates). The launch also features a limited-edition about-face x wildflower phone case to pair.
Inspired by the imperfectly messy amalgam of indie sleaze style, the eye-f***ing collection is bold opulence with a spark of seduction and a hint of grunge. Made with super-saturated pigments, these new products emphasize ultimate longwear for makeup artistry that lasts as long as you can. The about-face eye-f***ing collection embraces those longing stares of the after-dark hours. It’s sweat-proof, party-proof, life-proof, all night long.
In a true work of ‘arch’, the about-face Brow Artist Eyebrow Pencil angular, precision-point gel brow offers smooth moves for effortless application of color with impact. Its unique wax blend allows for easy glide to fill in brow hairs with intense pigment that is both waterproof and smudge-free. Its unique polymer provides a natural finish with supernatural staying power for full, dimensional brows. This all-in-one brow pencil truly multi-tasks for easy application and longwearing hold. Offered in a range of eight  shades: blond, taupe, auburn, light brown, ash brown, chocolate brown, black brown and soft black, the power pencil retails for $16.00.
Line Artist Longwear Gel Eyeliner is a high-definition liner that delivers potent pigment for long-lasting, vibrant color that demands notice. With easy glide control, this pencil delivers matte pigment to the lash line and waterline, providing longwear in a smudge-proof, waterproof and sweatproof formula. Line Artist features a variety of shades, from deeply bold to bright-all-night colors. To capture more of a smokey eye, turn to Matte Black, Brown, Plum and White. For the brights palette, Halsey chose some of her favorite colors including matte terracotta, yellow, chartreuse, leafy green, teal green, cobalt, baby pink and orange creamsicle. Offered in a total of thirteen  shades, this highly saturated pencil retails at $13.00.
“The eye-f**king collection is all you need to pull the ultimate all-nighter”, said Halsey, Chief Creative Officer and Head Makeup artist. “Inspired by that electrifying exchange of looks between two strangers meeting after-hours at a club, this new collection is the party-proof pigment that lasts from dusk ’til dawn.”
“As a women-owned and operated brand, we are so thrilled to team up with our good friend Halsey, and their makeup brand about-face, to design this new phone case,” said Sydney and Devon Carlson, co-founders wildflower. “Both brands focus on encouraging independence, creativity, and authenticity, making this collab feel extra special to do with each other.”
The limited-edited phone case designed by Halsey, Devon and Sydney, is the ultimate accessory to capture shots through the night. Produced with a marbleized mix of pink and brown watercolor illusion, this case was created to be paired with late-night selfies in the mirror. Made with the most durable sandblasted polyurethane black with rubber bumper, this case adds an extra layer of protection – for wherever the night takes you.
IVOX NEWS :: SOURCE about-face