Sunday, June 26, 2022

GUESS Watches Launches its #MomentofPride Collection In Celebration of Pride Month

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Launch of New Collection featuring bold Progress Flag Colors Marked with $25,000 Donation as Part of Continued LGBTQ Support Initiatives

GUESS Watches is proud to continue its support of The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, with a specially designed #MomentofPride collection, just in time for Pride month, that embraces the symbolic colors of the Pride Progress flag.

The assortment features a trio of styles with colorful details displayed on the dial and strap – the first being a brushed gold metal bracelet featured in both 38mm and 42mm case size with a bold execution of the eleven Progress Flag colors. Rounding out the assortment is a sporty timepiece, featuring a white silicone strap that also integrates the Pride flag colors.

“We are proud to continue our partnership with The Trevor Project to help expand the reach and awareness of their life-saving support for the LGBTQ youth. The GUESS Watches #MomentofPride collection is a true celebration of inclusivity and individuality. Together we can embrace, educate, and empower others to feel supported and safe” – Ann Marie Santo, VP Global Marketing.

As part of the launch of the #MomentofPride collection, GUESS Watches will donate $25,000 to The Trevor Project, which will be allocated to supporting the organization’s free, 24/7 crisis services: TrevorLifeline, TrevorChat, and TrevorText as well as towards the scale counselor training that serves more than 1.8 million LGBTQ young people who seriously consider suicide each year in the U.S. Aside from this donation, GUESS Watches will also show The Trevor Project’s groundbreaking research, innovations in technology, advocacy efforts, and public training programs support.


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