Tuesday, August 16, 2022

GOAT and Paris Saint-Germain Announce ‘People of Paris’ Visual Campaign and New Digital Experience

Must read

GOAT, the global platform for the past, present and future, and Paris Saint-Germain, the fastest growing world sports franchise, today announce the launch of People of Paris, a joint visual campaign that captures the style and history of PSG with unique contributions from the Paris community. The campaign is also a celebration of the new Paris Saint-Germain experience that will go live on the GOAT platform in early August.

People of Paris celebrates people of all walks of life — from decades-long PSG fans, to legends and the players themselves. Styled in iconic PSG jerseys from the past and present, as well as archival PSG apparel and accessories and fashion from GOAT’s wider offering, the campaign highlights the unique identities and styles that make up the greater Parisian community.

“As we continue to invest in our global community, we’re pleased to introduce our People of Paris campaign,” said Sen Sugano, Chief Brand Officer of GOAT Group. “We’ll showcase the Parisian community by bringing together cultural figures, players, fans and everyday people. Through this campaign, we aim to highlight the common bond that brings this diverse group together: their love for the city and PSG.”

“This first GOAT x PSG campaign, featuring players and fans marks the arrival of GOAT into the PSG family,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is an iconic next generation brand and we are proud to show our fusion of style on the streets of Paris and all over the world. Together we celebrate the uniqueness of all those who represent Paris and PSG.”

The first official billboard for ‘People of Paris’ will be revealed at the Louvre Rivoli on August 1. To coincide with the campaign, a curated collection of new and vintage apparel will be available on GOAT’s dedicated Paris Saint-Germain in-app and web experience on GOAT.com/PSG from early August. Throughout the season, new experiences and limited edition products will be released through the platform and provide a destination for customers to be inspired through content and unique products.


Latest News