Tuesday, July 5, 2022

MADworld, UCOLLEX, Animoca Brands KK, and CCC Art Lab to Collaborate at NFT.NYC 2022

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Japanese artist Hiroshi Mori’s work will be highlighted in XR format in Times Square (New York) followed by free NFT air drop.

MADworldUCOLLEXAnimoca Brands KK (“Animoca Brands Japan”) and Culture Convenience Club Co. Ltd.(“CCC”) are collaborating to bring Japanese culture and art to “NFT.NYC”, the biggest NFT event happening in New York City on June 20–23, 2022.

CCC Art Lab, a team within CCC dedicated to promoting the arts and innovation, will bring works by famed contemporary artist Hiroshi Mori into Extended Reality (“XR”). Through collaboration with MADworld, UCOLLEX and Animoca Brands Japan, XR assets will be further advanced into Web3 and blockchain use cases.

About the event “Hiroshi Mori XR in Times Square”

Hiroshi Mori creates artwork that parody existing images by combining them with classic paintings, pop art masterpieces, and drawings from anime, manga, and video games. Through these works, Mori posits what is “originality” in art.  This exhibition, “Hiroshi Mori XR in Times Square”, uses XR technology to showcase his masterpiece “MORYGON KEWPIE” and the “Japanesque” series, which combines Japanese painting and animation, in a whole new way.

Visitors to the MADworld NFT.NYC booth or to Times Square (New York), will be able to experience Mori’s work via the STYLY smartphone app. In addition, visitors will have an opportunity to receive a free, commemorative NFT simply through experiencing the art!


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