Thursday, June 30, 2022

SOFA ENTERTAINMENT AND TOPO GIGIO SRL SET FEBRUARY 18 FOR FACEBOOK ROLLOUT OF VIDEO SEGMENTS FROM ‘THE ED SULLIVAN SHOW’ FEATURING BELOVED ITALIAN MOUSE

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 SOFA Entertainment and UMe bring classic segments from one of the most popular variety shows in the history of television to global streaming platforms every day, amassing more than 200 million lifetime views on The Ed Sullivan Show’s official YouTube channel alone. These digital efforts, which also feature themed YouTube collections such as the Topo Gigio playlist, will expand to include monthly segments, many in high-res HD, from The Ed Sullivan Show on the official Topo Gigio Facebook page beginning today as part of a new promotional collaboration between SOFA Entertainment and Topo Gigio SRL.

“Topo Gigio SRL is proud to have a longstanding relationship with SOFA Entertainment,” said Salvatore Rondinelli, Senior Vice President of Business Affairs for Topo Gigio SRL. Also from Alessandro Rossi, President of Topo Gigio SRL: “We are very pleased to be able to integrate classic Topo Gigio content from The Ed Sullivan Show into Topo’s Facebook posts. With over 5 million fans on FB, we will be bringing the Sullivan Show clips to new audiences throughout the world.”

Created by Maria Perego (1923-2019) in the 1950s, the beloved Italian mouse became a worldwide phenomenon on The Ed Sullivan Show from his very first segment in 1962 to the end of the show’s run in 1971, making a total of 50 appearances to become the second most frequent guest. The interplay between Sullivan and his popular puppet guest, which used innovative puppetry techniques to bring him to life, was sometimes scripted by Joan Rivers, one of America’s most famous comedians. Topo Gigio’s presence on the world stage continued after that final episode, as he went on to appear in magazines, cartoons, albums and even his own full-length motion picture. Topo Gigio animated or live-action puppet productions continue to enthrall audiences of all ages in Italy, Japan, and throughout Latin America. With more than 5 million followers on Facebook, the charming little mouse remains a pop icon to this day.

Throughout its historic 23-year primetime run (1948-1971), The Ed Sullivan Show brought the hottest performances from around the world and introduced emerging talent to America’s living rooms every Sunday night. The show featured some of the earliest or first televised performances of music superstars including The Band, The Beach Boys, The Beatles, The Jackson 5, The Mamas and The Papas, The Supremes, and The Rolling Stones.

Among the voluminous gems in this vast catalog are iconic clips most of which have not been seen in decades. UMe uploads new videos daily, including scores of rarities available digitally for the first time, to The Ed Sullivan Show’s official YouTube channel and EdSullivan.com, both newly updated. 

Topo Gigio on The Ed Sullivan Show Facebook/TOPOGIGIOFOREVER Schedule: 

DATEPERFORMANCE
FRI 2/18Topo The Artist
FRI 3/18Topo’s Chicken Friends
FRI 4/15Meeting Rosie
FRI 5/13Topo Plays Violin
FRI 6/17Embraceable You
FRI 7/15Topo Returns From Japan
FRI 8/19Homework

The Ed Sullivan Show
FACEBOOK    INSTAGRAM   TWITTER   YOUTUBE   TIKTOK   WEBSITE

Topo Gigio
FACEBOOK    INSTAGRAM   YOUTUBE   WEBSITE

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