Sunday, April 18, 2021

Seoul Fashion Week Overview

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Seoul Fashion Week 2021 has emerged this year with limitations, a healthy dose of creativity and a slew of new up and coming designers. Last year was an utter devastation brought on by the surge of the Covid-19 pandemic that submerged Seoul Fashion Week 2020 into lockdown, ultimately cancelling the South Korean event. 

Typically, the show is held at the gorgeously designed Dongdaemun Design Plaza, but this year due to social distancing protocol, designers where challenged to think outside the box when in regard to IRL presentations and backdrops. The subtle benefit of lockdown gave designers a wider range of creative locations that typically would be consumed by the general public which could make a fashion shoot somewhat exhausting. Designers hit the streets, using locations such as the National Museum of Korea or Han Riverside Park which offers a natural yet vibrant backdrop worthy of any collection.

Familiar designers include LVMH Prize-nominated Minju Kim and the well-established LIE brought a welcomed familiarity to this year’s show. New designers such as Painters and Hanacha Studio contributed to an amazing and rewarding event, reinstating the reason why Seoul is truly a fashion capital.

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