Tuesday, May 24, 2022


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Viral music sensation AUTI, with 400 million + views of her “Shallow” duet with father, announces studio sessions and upcoming EP in signing with Pivotal Moments Media (PMM). The deal signals Auti’s commitment to using her platform as an advocate for suicide prevention and mental health. The partnership includes new recordings, co-writing projects, and advocacy for brands and non-profits focused on ending mental health stigma helping more young feel safe and supported in asking for help.

AUTI is currently in the studio recording her first EP. Her style is alternative pop with an engaging sound influenced by her fandom for artists like Billie Eilish, Ariana Grande, and Avril Lavigne. Look for her first single release in early May.

Her signing with Pivotal Moments follows the organization’s recently announced deal with Multi-platinum country music recording artist Ty Herndon. Herndon announced that he will host a new, ten-episode podcast SOUNDBOARD on the PMM platform channel Resilience, featuring conversations with high-profile artists discussing their wins and struggles in their mental fitness journeys.

“I’ve been in music for a long time now. I’ve experienced the ups and downs associated with mental wellness and standing up for something bigger than music. To see AUTI at such a young age align her music with passion for mental health is a model of courage that I am proud to support as ambassador for Pivotal Moments,” said Herndon.

Pivotal Moments Media is a newly formed global entertainment and education brand, whose mission is to strengthen mental fitness worldwide by creating, distributing, and promoting entertainment and education programs that inspire and motivate people to become mentally fit, overcome adversity, and lead fulfilling lives.

IVOX NEWS :: SOURCE Pivotal Moments Media

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