Tuesday, July 5, 2022

TO INFINITY AND BEYOND! IN CELEBRATION OF THE THEATRICAL RELEASE OF DISNEY AND PIXAR’S “LIGHTYEAR,” SHOWCASE CINEMAS IN THE U.K. SENDS BUZZ LIGHTYEAR’S NEW SIDEKICK “SOX” INTO SPACE

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Showcase Cinemas, a world leader in the motion picture exhibition industry, announced today that it sent Buzz Lightyear’s robot cat sidekick “Sox” beyond the Earth’s atmosphere into space on a mission to celebrate today’s release of the new Disney and Pixar film “Lightyear,” the definitive origin story of Buzz Lightyear, the hero that inspired the toy. In the film, Sox acts as Buzz’s dutiful robot companion, easing the Space Ranger’s emotional transition after his time away on space missions.

In Sox’s latest assignment from Showcase Cinemas, the talking toy version of the robo-cat was launched from Sheffield’s Peak District in Derbyshire, UK, traveling at speeds of around 250mph and ascending beyond the Earth’s atmosphere and into outer space, giving Buzz’s iconic phrase “reach for the stars!” an all-new meaning.

Images and video taken during the space mission show the talking toy Sox floating around 130,000 feet above the Earth in 4k definition. Following the flight, Sox parachuted back down to Earth smoothly and landed in Spalding, Lincolnshire, U.K.

“Lightyear,” which officially opens in theaters today, June 16, follows the legendary Space Ranger on an intergalactic adventure alongside a group of ambitious recruits, including his robot companion Sox.

“With currently an 82% Fresh Rating on Rotten Tomatoes, the new ‘Lightyear’ film promises to be a family favorite in theaters this summer, featuring an iconic character that has become much-loved by families across the world,” said Mark Malinowski, VP of Global Marketing for Showcase Cinemas. “To celebrate the film’s opening, our Showcase Cinemas U.K. team came up with an ‘out of this world’ idea of actually sending Buzz Lightyear’s new sidekick Sox to infinity and beyond!”

IVOX NEWS :: SOURCE Showcase Cinemas

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