Thursday, July 7, 2022

“MasterClass Hour” to Launch Exclusively on SiriusXM on May 27

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SiriusXM’s collaboration with MasterClass enables listeners, for the first time, to experience MasterClass programming from their cars, homes, and on-the-go streaming devices

Airing on SiriusXM Stars and Business Radio, the new program will feature MasterClass instructors from the worlds of culture and business

Classes from Hillary Rodham Clinton, Bob Iger, Steve Martin, Metallica, Issa Rae, RuPaul, Howard Schultz, Serena Williams, and Anna Wintour to air in the opening weeks

iriusXM and MasterClass announced today the launch of MasterClass Hour, a new program that will air on SiriusXM Stars channel 109 and Business Radio channel 132. Focusing on both culture and business, the new show will feature programming from MasterClass, the streaming platform where anyone can learn from the world’s best across a wide range of subjects. MasterClass Hour will debut on Friday, May 27 before moving to its regular air times on Saturdays.

MasterClass Hour on SiriusXM’s Stars channel will be dedicated to lessons from some of the world’s best instructors. The programming will kick off with former U.S. Secretary of State Hillary Rodham Clinton on The Power of Resilience, Metallica on Being a Band, Steve Martin on Comedy, Issa Rae on Creating Outside The Lines, RuPaul on Self-Expression and Authenticity, Gordon Ramsay on Cooking, Malala Yousafzai on Creating Change, and much more. After launching on Friday, May 27 at 7 am ET, the 3-hour program will regularly premiere Saturdays at 8 am ET with replays throughout the weekend.

On Business Radio, MasterClass Hour will focus on lessons from the most inspiring leaders in the world, including Sara Blakely on Self-Made Entrepreneurship, Howard Shultz on Business Leadership, Anna Wintour on Finding Your Voice and Succeeding, Elaine Welteroth on Designing a Unique Career Path, and Bob Iger on Business Strategy and Leadership. The weekly one-hour program will premiere on Business Radio on Friday, May 27 at 5 pm ET and then move to every Saturday at 7 am ET, with replays throughout the weekend.

“As we return to our on-the-go lifestyles—whether that’s commuting, going on summer road trips or running errands—our collaboration with SiriusXM comes at the perfect time,” said David Rogier, founder and CEO of MasterClass. “While video is a powerful tool for learning, this new audio experience gives people an additional opportunity to learn from the world’s best via audio on SiriusXM’s channels.”

“We’re thrilled to collaborate with MasterClass and to offer their informative and inspiring programming to SiriusXM listeners nationwide,” said Megan Liberman, SiriusXM’s Senior Vice President of News, Talk & Entertainment Programming. “MasterClass instructors are leaders of their fields, and now their classes will be specially curated for SiriusXM listeners and can be heard wherever they go.”

Through the collaboration, SiriusXM will enable listeners for the first time to enjoy the MasterClass listening and learning experience from the comfort of their cars, homes and on-the-go streaming devices. In addition to airing on SiriusXM Stars and Business Radio, select lessons will be available as podcasts on the SXM App.

In addition to MasterClass Hour, MasterClass will also have a dedicated, limited-run channel on SiriusXM later this year, which will make the special programming available 24/7. The channel is currently scheduled to run from September 1-15, 2022.

SiriusXM’s Business Radio and Stars channels are available to subscribers nationwide on SiriusXM radios, the SXM App, and with Amazon Alexa, the Google Assistant or however they stream at home. Streaming access is included with all of SiriusXM’s audio trials and most popular plans.

For more information on SiriusXM, go to www.SiriusXM.com. For more information on MasterClass, go to www.MasterClass.com.

IVOX NEWS :: SOURCE Sirius XM Holdings Inc.

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